A group of women entrepreneurs in Malindi has received a Haojin motorcycle through a partnership between Mogo Kenya and Abson Motors Limited in an initiative aimed at supporting income generation and strengthening women-led enterprises.
The handover, held to coincide with International Women’s Day celebrations, seeks to improve access to mobility and productive assets for women entrepreneurs, enabling them to expand their businesses and reach more customers.
Organisers said the motorcycle will support the beneficiaries in various livelihood activities, including transport services and small-scale logistics, helping them increase daily earnings and improve household incomes.
Speaking during the handover, Mogo Community Manager Sheila Nuni said the initiative is part of the company’s efforts to empower women economically by improving access to tools that support entrepreneurship.
“At Mogo, we believe that empowering women with the right tools can unlock real economic potential within communities. By supporting women with assets that enable them to earn a living, we are contributing to stronger households, more resilient businesses and inclusive economic growth,” she said.
Abson Motors Director of Sales and Marketing Fatma Zubedi said the partnership highlights the role mobility plays in expanding opportunities for women entrepreneurs.
“At Abson Motors, we believe mobility is a powerful enabler of economic empowerment. Partnering with Mogo to support women entrepreneurs in Malindi reflects our shared commitment to creating opportunities that allow women to grow their businesses and support their families,” she said.
Some beneficiaries said access to financing has enabled them to expand their businesses and create employment opportunities in their communities.
Farnadis Gatwiri, a social worker and businesswoman, said she has acquired four motorcycles through Mogo financing, which are currently operated by riders in the community.
“Each bike supports a family, and seeing that impact has been incredibly rewarding. It has helped me grow my business while also creating employment for others,” she said.
Businesswoman Margaret Njeri said financing has enabled her to invest in two motorcycles that now generate income for her household.
“No business belongs to a man or a woman. What matters is the willingness to work and take opportunities when they come,” she said.
Mary Mutinda, a cosmetologist, said the motorcycle has also improved her mobility and ability to reach clients more easily.
“As a cosmetologist, mobility is very important for reaching clients and managing my work. Having access to a motorcycle through financing has made it easier to move around and grow my income,” she said.
According to the World Bank, women own nearly 48 percent of micro, small and medium enterprises in Kenya, one of the highest rates in Africa. However, many still face barriers in accessing productive assets and financing, highlighting the need for initiatives that expand economic opportunities for women entrepreneurs.
