Old Mutual has intensified its financial inclusion campaign at the Coast with a week-long activation in Mombasa aimed at helping households and small businesses improve their financial management through savings, investments, insurance and access to credit.
The campaign, branded as a "market storm", brings together Old Mutual's life and general insurance businesses alongside Faulu Microfinance Bank to engage customers directly and raise awareness about the group's range of financial products.
Old Mutual General Insurance Managing Director Japheth Ogalo said the initiative gives the company an opportunity to interact with existing and prospective customers while educating them on financial protection and wealth creation.
"We are here in Mombasa to meet our customers and the general public, guiding them on the financial solutions we provide. Our products cater for everyone, from young people to those approaching retirement and retirees," Ogalo said.
He noted that the company is targeting all age groups, saying its products are designed to address financial needs at different stages of life.
Old Mutual Life Assurance Kenya Managing Director Martin Karenju said the activation forms part of the firm's strategy of bringing financial services closer to customers while better understanding their needs.
He said the company wants customers to access multiple financial solutions under one roof and is using the engagements to strengthen relationships with clients and intermediaries.
Karenju urged Kenyans to maintain a culture of saving and investing despite the difficult economic environment, arguing that financial planning remains essential for long-term stability.
"Investing is about paying your future self. While the economy is tough, there are still opportunities to invest through products that offer competitive returns," he said.
He observed that younger Kenyans are increasingly embracing savings, attributing the trend to higher earnings among those working in the gig economy.
However, he said many middle-aged earners face challenges setting aside money because they are supporting both their children and ageing parents, while many older people had prioritised investing in their families.
Faulu Microfinance Bank Head of Business Development Justus Kittony said the lender is using the Mombasa campaign to deepen its engagement with entrepreneurs by showcasing products that support business growth.
According to Kittony, Faulu offers working capital financing, asset finance, loan facilities, payment solutions, fixed deposit investment products and business advisory services tailored to small and medium-sized enterprises.
"Our goal is to ensure business people in Mombasa know that Old Mutual and Faulu are here to support them with financial solutions that enable their businesses to grow and thrive," he said.
The Mombasa activation follows similar engagements in Thika and Nakuru and forms part of Old Mutual's broader Financial Wellness Drive aimed at promoting financial literacy and long-term financial security across the country.
